The About section on your business page is an opportunity to connect with potential customers. This section provides all the necessary information about the company or brand to the visitors.
Your Facebook page is the media that holds FMOT (the first moment of truth) for the customers. Therefore, you need to include all the interesting details in your About section to make your business unique and likeable.
Information You Can Include in About Section
- Tagline/Slogan of Your Business
- Call-To-Action Button
- Hyperlink to Your Business Website
- Company Overview, Products, and services, Contact Information
- Mission statement
- Business objective
- Positioning the business as a “problem-solver.”
- Target audience
- Unique Selling Proposition (USP), differentiating your business from the competitors.
The more information you provide, the better it is for the audience to understand and relate to your business.
Zyberspaze helps you create engaging About section content that will surprise your visitors and develop interest. Consequently, it increases the chances for your business to get more traffic through the optimized About Us section.