If you plan to run an advertisement campaign on Google ads in the future, you need the Google Ads Pixel installed on your website.
What is a google ads pixel?
The google ads pixel is an invisible 1×1 image that you place on your website to track the performance of your Google Ads campaigns. This allows you to see in real-time how many people are clicking through to your site and where they came from – meaning what ads they responded best to. This information will help you fine-tune your campaigns for maximum impact.
Another massive benefit of having the Google Ads Pixel installed is remarketing. With remarketing, you can display ads to people who have already visited your website and fit into a specific category. For example, if someone has been on your website looking at men’s shoes, you can later target these people with google ads showing them this exact product – up-sell and cross-sell! Statistics show that remarketing ads can increase click-through rates by up to 80% and improve ROI by as much as 50%.
The sooner you have the Google Ads pixel installed, the sooner you get started to build your remarketing lists and turn visitors into clients.